Service 01 / SEO

SEO & search engine optimization for SMEs, startups & NGOs

Visibility that lasts.

SEO audit, technical optimization and sustainable rankings – data-driven, transparent, without agency overhead. If you want to improve your Google rankings, this is where it starts.

What I do for you

Technical SEO, content & on-page optimization

Search engine optimization is not a single measure but an interplay. I work on all pillars that sustainably improve your rankings.

  1. Technical SEO

    The foundation decides. Without clean technology, content cannot work. I optimize everything Google sees – before users see it.

    • Core Web Vitals & load-time optimization
    • Crawl budget, indexing & canonicals
    • Schema.org, hreflang & mobile-first
  2. Content Strategy

    Content that doesn't just rank but convinces. I find the questions your audience really has – and answer them better than the competition.

    • Keyword research & topic clusters
    • Content gaps & competitive analysis
    • E-E-A-T: expertise, authority, trust
  3. On-Page Optimization

    Every element on your page sends signals to Google. I make sure these signals are clear, consistent and keyword-relevant.

    • Meta titles, descriptions & header hierarchy
    • Internal linking & keyword density
    • Image SEO, alt tags & structured data
  4. Off-Page SEO

    Google trusts sites that other trustworthy sites link to. I build authority – sustainably, not manipulatively.

    • Link building & backlink analysis
    • Digital PR & brand mentions
    • Social signals & online reputation

Concrete measures

Sustainable rankings without black hat

No black hat, no tricks. I implement proven methods that work long-term – and follow Google's guidelines.

E-E-A-T

Expertise, experience, authoritativeness and trust. I optimize your content and profile so Google recognizes them as a trustworthy source.

Meta Data & Headers

Every page needs a clear hierarchy. I write titles and descriptions that make people click, and build a logical H1–H6 structure Google can follow.

Keyword Density & Relevance

Not too little, not too much. I balance keywords naturally into texts – readable for humans and search engines alike.

Link Building

Quality over quantity. I identify relevant sources, build relationships and generate backlinks that strengthen your domain authority.

Technical Foundation

Fix crawl errors, reduce load times, implement schema markup. The invisible work that produces visible results.

Local SEO

Optimize Google Business Profile, ensure NAP consistency, increase local pack visibility. For businesses that want to be found on site.

Measurement

SEO KPIs & transparency

SEO is not a black box. I measure transparently which measures have which effect – and adjust the strategy based on data.

Organic Traffic
Visitors from organic search
Rankings
Keyword positions
CWV
Core Web Vitals
CTR
Click-Through Rate
Backlinks
Domain authority
CVR
Conversion Rate

Every report puts these numbers in context – understandable, honest, no black box.

How I work

SEO process: from audit to ranking

Sustainable SEO takes time – but no time without a plan. Every step is traceable and measurable.

  1. 01

    SEO Audit & Status Quo

    Technical analysis, competitive research and keyword potential. Where do you stand – and what are the biggest levers for quick and long-term wins?

  2. 02

    Strategy & Roadmap

    Prioritization of measures, content planning and technical roadmap. No quick shot, but a realistic plan with measurable milestones.

  3. 03

    Implementation, Monitoring & Iteration

    I implement, measure results and adjust the strategy. Regular reporting shows which measures work – and where we need to readjust.

Let's find where your biggest lever lies.

Whether technical audit, content strategy or full SEO management: let's find out in a free intro call what your project really needs – honestly and without obligation.