What you get. In black and white.
Collaboration
Others show references after the project. I show you the documents before it: audit report, strategy and performance report as interactive samples with fictional data – with filters, expandable details and a glossary, so you know exactly what you pay for.
Three documents. No black box.
01 / Deliverables
Audit report
Status quo, quick wins and prioritised actions – including the honest answer whether follow-up work is worth it at all.
- Management summary in 5 sentences
- Core Web Vitals board with status filter
- Priorities with impact & effort
- Limits of the analysis (stated openly)
Strategy document
A plan instead of gut feeling: goals as ranges, budget down to the euro, risks named openly.
- Target picture & honest expectation
- Budget tabs: allocation, ROI, risks
- Actions per discipline (+ what we leave out)
- Open decisions on the client side
Performance report
Traffic light, KPI board and learnings – even when a month did not go well. No sugar-coating, no black box.
- Status light + milestone progress
- KPI board with filter & detail rows
- Impact: correlation ≠ causation stated
- Learnings & course corrections
02 / Quality
Why the reports deliver what they promise
Gate checksEvery document passes a checklist
24-h ruleReports rest one day before sending
4-layerNo unreviewed auto-text in documents
RangesForecasts as ranges, never guarantees
Sounds right? Then let's talk.
15 minutes, free, no pressure. You bring the question – I bring the honest assessment.